JWCA advises Planet Fitness on its $350 million Accelerated Share Repurchase

DECEMBER 2025 | read press release

Transaction Background

J. Wood Capital Advisors acted as financial advisor to Planet Fitness, Inc. (“the “Company”), and led the execution of the Company’s fourth accelerated share repurchase program

Assisted the Planet Fitness team with ASR design and maturity objectives

Created a process to achieve the best terms for Planet Fitness:

• Led an auction process to drive highly competitive pricing and achieve the largest possible discount per share

• Reviewed the documents to ensure company-friendly provisions

Provided advice, support and analysis during the execution

Results

The auction process allowed the Company to achieve a meaningful discount at a transaction size of $350mm

Planet Fitness’ shares outstanding were immediately reduced by ~2.5mm shares, ~3.0% of shares outstanding

This is JWCA’s fourth advisory assignment for Planet Fitness, having previously advised the Company on its $280mm ASR in June 2024, $300mm ASR in December 2019 and $300mm ASR in November 2018